"The human mind does not run on logic any more than a horse runs on petrol."
- Rory Sutherland
"It is much easier to be fired for being illogical than it is for being unimaginative. The fatal issue is that logic always gets you to exactly the same place as your competitors."
- Rory Sutherland
"Irrational people are much more powerful than rational people, because their threats are so much more convincing."
- Rory Sutherland
"Not everything that makes sense works, and not everything that works makes sense."
- Rory Sutherland
"Henry Ford’s reaction to a consultant who questioned why he paid $50,000 a year to someone who spent most of his time with his feet on his desk. “Because a few years ago that man came up with something that saved me $2,000,000,” he replied. “And when he had that idea his feet were exactly where they are now."
- Rory Sutherland
"The most dangerous people were the stupid and energetic people because they’ll always do things and because they’re stupid they’ll do stupid things."
- Rory Sutherland
"When you demand logic, you pay a hidden price: you destroy magic."
- Rory Sutherland
"The number of people who think they understand statistics dangerously dwarfs those who actually do, and maths can cause fundamental problems when badly used."
- Rory Sutherland
"What matters is not whether an idea is true or effective, but whether it fits with the preconceptions of a dominant cabal."