"I can’t think of many things worth waiting 15 minutes for. But I’ll walk 15 miles for no reason at all."
- Shay Hill
"If you’re over 21 and had anything resembling a decent upbringing, you’ve already heard all the wisdom there is to hear. The rest of your life will be shaped by how much you accept it."
- Shay Hill
"The trouble with market research is that people don’t think what they feel, they don’t say what they think, and they don’t do what they say."
- Rory Sutherland
"Trust grows at the speed of a coconut tree and falls at the speed of a coconut."
- Rory Sutherland
"It is necessary to look at the results of observation objectively, because you, the experimenter, might like one result better than another."
- Richard Feynman
"I believe that a scientist looking at nonscientific problems is just as dumb as the next guy."
- Richard Feynman
"Not everything that makes sense works, and not everything that works makes sense."
- Rory Sutherland
"I think if you set out to build a great business, you’ll stand a fair chance of building a great brand. I am not equally confident that someone aspiring to build a great brand will build a great business."
- Rory Sutherland
"All too often, what matters is not whether an idea is true or effective, but whether it fits with the preconceptions of a dominant cabal."
- Rory Sutherland
"The circumstances of our lives actually matter less to our happiness than the sense of control we feel over our lives."
- Rory Sutherland
"The internal machinery of life, the chemistry of the parts, is something beautiful. And it turns out that all life is interconnected with all other life."
- Richard Feynman
"Reality must take precedence over public relations, for nature cannot be fooled."
- Richard Feynman
"In talking about the impact of ideas in one field on ideas in another field, one is always apt to make a fool of oneself."
- Richard Feynman
"Is science of any value? I think a power to do something is of value. Whether the result is a good thing or a bad thing depends on how it is used, but the power is a value."
- Richard Feynman
"Once you have a very, very large budget, you actually look for expensive things to spend it on."
- Rory Sutherland
"The number of people who think they understand statistics dangerously dwarfs those who actually do, and maths can cause fundamental problems when badly used."
- Rory Sutherland
"What gets mismeasured gets mismanaged."
- Rory Sutherland
"Our conscious mind tries hard to preserve the illusion that it deliberately chose every action you have ever taken; in reality, in many of these decisions it was a bystander at best, and much of the time it did not even notice the decision being made."
- Rory Sutherland
"The best ideas do not emerge within disciplines, they emerge at the intersections between them."
- Rory Sutherland
"To reach intelligent answers, you often need to ask really dumb questions."
- Rory Sutherland
"In theory, you can’t be too logical, but in practice, you can."